Every lead in a campaign has a status that tracks where they are in the outreach lifecycle - from the moment they are imported to the point they convert (or do not). Understanding statuses helps you know which leads need attention, which are progressing, and which are done.
This is the badge you see in the Status column of every campaign's Leads tab. Most are set automatically by the system; a few you set yourself once the deal outcome is clear.
Badge | What it means |
|---|---|
 | Lead is in the campaign, hasn't received an email yet. |
 | An email is queued and will go out during the next sending window. |
 | At least one email has been delivered to this lead. |
 | The lead replied. The Leads table collapses every reply category into this one badge - open the thread in InboxHub to see (or change) the specific category. See the full InboxHub list below. |
 | The email couldn't be delivered to the recipient's inbox. Set automatically; can't be changed by hand. |
 | The lead clicked the unsubscribe link. All pending follow-ups are cancelled. |
 | An email couldn't be delivered. Usually a connection issue with the sending account. Reconnect or repair the account in Email Accounts and the campaign keeps going for the rest of the leads. |
 | The lead was excluded by a campaign rule (for example, "stop sending to other contacts at a company once one of them replies"). No more emails will go out. |
 | The lead completed your goal action (booked a meeting, signed up, purchased, etc.). Manual only - MailBeast never sets this automatically; you mark it yourself once the deal lands. |
 | Added to your blocklist - no campaign in your workspace will email this contact again. You set this yourself. |
When a lead replies, the conversation lands in InboxHub. The status dropdown at the top of the thread is where you (or MailBeast's classifier) pick the specific category that fits the reply, and where you mark the final outcome of the deal. These are the options the dropdown offers, in the exact order you see them:
The reply categories below (Interested, Meeting Request, Out of Office, Wrong Person, Not Interested, Uncategorized) are set automatically by an AI model that reads each incoming reply. You can always override its choice from the dropdown - see AI Reply Categorization for how the model works and when to step in.
Status | What it means |
|---|---|
 | The reply shows genuine interest in your offer. |
 | The lead wants to book a call or demo. |
 | The lead completed your goal action (booked a meeting, signed up, purchased, etc.). Manual only - MailBeast never sets this automatically; you mark it yourself once the deal lands. |
 | An automated "I'm away" reply was detected. |
 | The reply suggests the contact left the company or you should talk to someone else. |
 | Explicit decline. |
 | A reply came in but couldn't be classified. Read the message and pick the right category from the dropdown. |
 | The lead opted out. All pending follow-ups are cancelled. |
 | No deal happening, the lead is closed. |
 | Added to your blocklist - no campaign in your workspace will email this contact again. |
Each status falls into one of three outcome buckets:
Outcome | Statuses |
|---|---|
Still in the sequence - the next email will go out on schedule | Not Contacted, Scheduled, Email Sent |
Always stops the sequence - no more emails to this lead, regardless of campaign settings | Interested, Meeting Request, Converted, Bounced, Unsubscribed, Skipped, Failed, Lost, Blacklisted |
Stops only if Stop on Reply is on (the default) - otherwise the sequence continues | Out of Office, Wrong Person, Not Interested, Uncategorized |
About Stop on Reply: Interested and Meeting Request always stop the sequence - the Stop on Reply campaign setting doesn't change that. The setting only controls neutral replies (Out of Office, Not Interested, Wrong Person, Uncategorized): with it on (default), those also stop follow-ups; with it off, the lead keeps getting them.
A few statuses have specific recovery notes:
Bounced - set automatically from a real delivery failure and can't be undone. Clean the address out of your list before reusing it.
Unsubscribed - all pending follow-ups for that lead are cancelled the moment the unsubscribe link is clicked. This is only possible when you set clickable unsusbscribe links in your emails.
Once lead replied with any message, you are able to change his replied status. The way to change a lead's reply status is from the thread in InboxHub. Open the conversation, then use the status dropdown at the top - it shows "This lead categorized as [Status]". Pick a new option to recategorize.
You'd typically do this to:
Fix a reply that MailBeast's classifier got wrong (e.g. it thought "Out of Office" but the lead actually said "Interested").
Mark the deal outcome - Converted, Lost, or Blacklisted - once you know how the conversation ended.
System statuses are protected:
Bounced is set from real delivery events and can't be changed, they are final.
All lead statuses inside campaigns on a leads manager screen are fully automated by the campaign engine and are view-only, with no manual editing.
Converted - mark every won deal as Converted as soon as it lands. This is the only signal MailBeast has that a deal closed - it powers your conversion rate, conversion value, ROI, and per-step / per-variant performance in Campaign Insights. If you skip it, your analytics undercount what your campaigns are actually delivering. See Lead Conversion Tracking for the full workflow.
Uncategorized - the classifier wasn't sure. Open the thread in InboxHub, read the reply, and pick the right category.
Interested / Meeting Request - your warmest opportunities. Reply promptly in InboxHub to keep the momentum.
Out of Office - the lead is away. With Stop on Reply on (default), follow-ups are paused; check back when they're due back and re-engage manually if it still makes sense.
Managing Leads: Search, Filter, Bulk Actions - Filter leads by status and take bulk actions
Lead Conversion Tracking - Track when leads convert and measure campaign ROI
Email Verification for Leads - Verify addresses to prevent bounces
